Media & Entertainment - Foresight
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We provide Foresight services in Media & Entertainment since 2001 – with emphasis in Market & Industry, Technology, and Problem-Specific Foresight.
ICG uses a wide range of the Foresight techniques – such as expert panels, Delphi method, strategic analysis/planning methods (SWOT, PEST, STEER, EPISTEL, etc.), brainstorming, scenario analysis and planning, causal layered analysis (CLA), morphological analysis and cross-consistency assessment, relevance trees, systems engineering, etc.
We have partner relations with governmental agencies regulating media, several large state-run and private media and entertainment operators, content suppliers, etc. We have abilities to make expert interviews in local languages.
To overcome foresight methods' major limitations (such as ignoring of the minor opinions frequently presenting the “creative” approach not shared with the majority of the experts; experts’ “conformism”; organizational challenges at large expert group management, etc.) we actively use such advanced methods as chaos theory, catastrophe theory, tensor analysis, graphs theory, game theory, case based reasoning (CBR), genetic algorithms, etc. in our Foresight projects.
Here is what we can cover as related to the foresight in Media & Entertainment markets:
- Online media
- TV broadcast
- Radio broadcast
- Mobile media
- Media market
- Media operators & service providers
- Media regulation & regulators
- Media customers
- Movies & cinemas
- Museums & sightseeing
- Corporate events
- Video games
- Online gambling