It’s not just a brief executive summary for entire report – but a separate part with:
1) Key conclusions regarding:
- Market size and growth
- Customer dynamics
- Competitive dynamics
- Unfulfilled needs
- Opportunities for a client
- Key threats/challenges to a client
2) Recommendations to our client, including:
- Market segments to target
- Customers to target, including key decision makers
- Product/service positioning
- Possible partners for a client
- Market entry strategy to achieve business potential