Ancient Chinese military theorist Sun Tzu said: "Know the enemy and yourself, and your victory will never be in danger. Know the ground and the weather, and your victory is certain". In the XXI century world of business parlance, it means that every successful executive must possess maximum information on his own business as well as on his competitors' business.
We are able to provide the following information for each of the target competitors:
- Shareholding
- Management
- Key financials per last 3-5 years
- Organizational structure
- Sale (distribution) and servicing organization
- Territorial structure, branches/offices
- Production facilities (capacities, equipment, energy/utilities supply)
- Products/services
- Domestic & export markets
- Marketing and promotional activities
- Sale strategies (rebates, marketing support, sales support)
- Plans for the next 5-7 years
- Modernization programs
- Key customers
- Pricing policy
- Key decision maker(s)
- SWOT analysis
- Benchmarking (cost, price, performance, efficiency, etc.)
- Company’s reputation
- Market-entry and penetration strategies