Market Assessment is the principal part of any research project – with key goal to provide in-depth insight on market structure, size, drivers/limiters, and trends. Market Assessment typically covers the following items:
- Market size (volume, value; production, export, import, consumption) - view for past 3-10 years + 3-10 years forecast
- Drivers/limiters for the market growth
- Past growth
- Market segmentation (by product/service, region, application, etc.)
- Domestic production: facilities, capacity/utilization, past output, capacity modernization programs, governmental support
- Export: destinations, key customers, past deliveries
- Import: sources, key customers, legislation for importation, past deliveries, barriers
- Demand: past estimations, drivers/limiters