Ignatov & Company Group - Company Intelligence - Competitor IntelligenceAncient Chinese military theorist Sun Tzu said: "Know the enemy and yourself, and your victory will never be in danger. Know the ground and the weather, and your victory is certain". In the XXI century world of business parlance, it means that every successful executive must possess maximum information on his own business as well as on his competitors' business.

Working in the emerging markets you meet your numerous rivals there and ask yourself questions like: Is this competitor domestic or a global player? What business advantages does the particular competitor have? How can the competitor's products and services be positioned with respect to our own products and services? What technological capabilities does the competitor have? What kind of management does the competitor have? How can we compete with this competitor? What kind of new products or services does a competitor have? How may this new product or service be positioned with respect to our own products or services? What is the reaction of the local customers to a new product or service? What kind of price and distribution policy does a competitor have? What are the main target markets and distribution channels for a new product or service? What have we to do to compete with a new product or service in the target market? How can a rival's new business strategy intensify its activity in the market?

We are able to provide the following information for each of the target competitors:

  • Shareholding
  • Management
  • Key financials per last 3-5 years
  • Organizational structure
  • Sale (distribution) and servicing organization
  • Territorial structure, branches/offices
  • Production facilities (capacities, equipment, energy/utilities supply)
  • Products/services
  • Domestic & export markets
  • Marketing and promotional activities
  • Sale strategies (rebates, marketing support, sales support)
  • Plans for the next 5-7 years
  • Modernization programs
  • Key customers
  • Pricing policy
  • Key decision maker(s)
  • SWOT analysis
  • Benchmarking (cost, price, performance, efficiency, etc.)
  • Company’s reputation
  • Market-entry and penetration strategies


Company Intelligence typeCompetitor Intelligence is a type of Company Intelligence work done with our team. Other types include Customer Intelligence, Distributor Intelligence, Partner Intelligence, M&A Target Intelligence, Business Group Intelligence, and Personality Intelligence.