Ignatov & Company Group - Company Intelligence - Customer IntelligenceCustomers are those whom every company looks for in any market; knowing current and potential clients is important part of any market research project: What credit history does the particular customer have? Does the customer have other suppliers and providers of the same products and services? What kind of management does the customer have? What is the optimal price and distribution policy for this customer?

We answer these questions, being able to provide the following information for each of the target customers:

  • Shareholding
  • Management
  • Key financials per last 3-5 years
  • Organizational structure
  • Territorial structure, branches/offices
  • Production facilities (capacities, equipment, energy/utilities supply)
  • Products/services
  • Domestic & export markets
  • Plans for the next 5-7 years
  • Modernization programs
  • Procurement of the target products/services
  • Current suppliers with the target products/services
  • Perceptions of suppliers relative quality and service
  • Unfulfilled needs
  • Openness to a new supplier
  • Key decision maker(s)
  • SWOT analysis
  • Company’s reputation
Company Intelligence typeCustomer Intelligence is a type of Company Intelligence work done with our team. Other types include Competitor Intelligence, Distributor Intelligence, Partner Intelligence, and M&A Target Intelligence, Business Group Intelligence, and Personality Intelligence.