Ignatov & Company Group - Market AssessmentMarket Assessment is the principal part of any research project – with key goal to provide in-depth insight on market structure, size, drivers/limiters, and trends. Market Assessment typically covers the following items:  

  • Market size (volume, value; production, export, import, consumption) - view for past 3-10 years
  • Drivers/limiters, including state-running programs
  • Past growth
  • Market segmentation (by product/service, regional market, applications, etc.)
  • Domestic production: facilities, capacity/utilization, past output, capacity modernization programs, governmental support
  • Export: destinations, key customers, past deliveries
  • Import: sources, key customers, legislation for importation, past deliveries, barriers
  • Demand: past estimations, drivers/limiters

 

Market Research phaseMarket Assessment is one of the phases in our Market Research typical project. Other phases include Market Forecast, Supply & Distribution study, Customer base study, Competition study, Regulation study, and Overall Analysis.