Ignatov & Company Group - Market Research - Overall Analysis & RecommendationsIt’s not just a brief executive summary for entire report – but a separate part with:

1. Key conclusions regarding:

  • Market size and growth
  • Customer dynamics
  • Competitive dynamics
  • Unfulfilled needs
  • Opportunities for a client
  • Key threats/challenges to a client

2. Recommendations, including:

  • Market segments to target
  • Customers to target, including key decision makers
  • Product/service position
  • Possible partners for a client
  • Market entry strategy to achieve business potential for a client
Market Research phaseOverall Analysis is one of the phases in our Market Research typical project. Other phases include Market Assessment, Market Forecast, Supply & Distribution study, Customer base study, Competition study, and Regulation study.