ICG Consulting has large experience in making Product Benchmarking of two main types:
A. Product Marketing Benchmarking
Measuring products and services against one another along key marketing indicators, such as price, expenses, sales volume, lifetime and lifetime sales generation, etc. These metrics may be used for identifying of your product’s or service’s position in the particular market, and to arrange the respective marketing plan.
We provide Product Marketing Benchmarking services with a wide range of options:
- By product identity:
- Benchmarking for identical products
- Benchmarking for substitutes
- Benchmarking for services
- By product type:
- Benchmarking for standardized (serial) products
- Benchmarking for customized products
- Benchmarking for standardized services
- Benchmarking for unique and customized services
- By marketing geography:
- Benchmarking for locally marketed products and services
- Benchmarking for regionally marketed products and services
- Benchmarking for nationwide marketed products and services
- Benchmarking for exported products and services
- Benchmarking for imported products and services
B. Product Technical Benchmarking
Measuring products and services along their technical features (like capacity, energy efficiency, productivity, various types of endurance/resistance capabilities (physical, chemical, etc.), technologies used, ergonomics, etc.).
We provide Product Technical Benchmarking services with a wide range of options:
- By product identity:
- Benchmarking for identical products
- Benchmarking for substitutes
- Benchmarking for services
- By product type:
- Benchmarking for standardized (serial) products
- Benchmarking for simple products with low number of components and options
- Benchmarking for complex products with large number of components and options (like machinery, equipment, etc.)
- Benchmarking for customized products
- Benchmarking for standardized services
- Benchmarking for unique and customized services